Music Entrepreneurship

Zoe Sorrell has established herself as an expert in music entrepreneurship and arts administration. As the founder of Pittsburgh-based new music ensemble, NAT 28, Sorrell was forced to quickly learn about branding, documentation, fundraising and grant-writing, event planning, PR and marketing, and graphic design. These skills have opened a whole world of hustling and working from home for Zoe, and she is passionate about sharing these skills with others. Sorrell has launched a music entrepreneurship course at Westminster College and given talks at summer music seminars, rock schools, and colleges around Pittsburgh. Her entrepreneurship students have seen great success in interviews and solo endeavors.

Length: 60-90 minutes

Best for ages 10-18

This workshop is designed to introduce students to the concept of entrepreneurship and the skills necessary to build and design their own career. The workshop is divided into four sections, covering branding, networking, social media, and tools for personal reflection and betterment. Students will be empowered to recognize and leverage their own strengths and will participate in group activities such as creating personal logos and mottos, researching social media networks, and creating networking spreadsheets. Participants leave with a better sense of the non-musical skills they should develop whether they choose to pursue musical careers or not.